How to Write a News Release
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A news release, more popularly known as a press release and also known as a media release, is a written or recorded communication directed at members of the news media about a topic or event that has value to be a news item. The main purpose of a press release is to announce news items from the entity who released it – usually a business enterprise. These news items can range from scheduled events, personnel promotions, awards, new products and services, sales accomplishments, and the like which are often used to generate a feature story. Read more
Get Web Traffic from Your Media Appearances
Appearing on a television or radio program, or being featured in a newspaper or magazine article, is great publicity. But usually it is literally “here today, gone tomorrow.” There are several ways to recycle publicity successes to get more mileage from them, though. Here is a simple tip you can use to bring people to your web site immediately and long after the original story appeared (and disappeared). Read more